Over the course of 3 months, the BTC team set out to enroll patients at each of the locations, employing an array of customized strategies for each site. We know not every site is the same and each of the three locations had unique challenges that required different approaches in order to develop a successful marketing plan. Our tactics helped maximize patient interest and enrollment within each of our clinics’ geographic locations.
One of the major challenges for this study was a high screen-fail rate due to very stringent inclusion and exclusion criteria. Recognizing this, our experts were sure to ask the right questions on the study-specific landing page and through prescreening phone calls, ensuring only the most qualified patients were pursued. The team worked closely with the sites and applied extensive experience in prior diabetes studies in order to create an effective campaign. By capitalizing on the sites’ patient databases and maximizing interest through traditional and online methods the BTC team was able to exceed enrollment expectations for the study.