For a recent Migraine study, a BTC site was tasked with enrolling 2 patients per month in order to meet study enrollment goals. After a few months it was clear that the enrollment goals were going to be difficult to achieve due to a number of reasons.
One challenge the site faced was a lack of interested patients within their own patient database, in combination with specific inclusion and exclusion criteria that limited the potential pool of subjects. The site had tried some recruitment tactics, including online marketing, with no success. Before we were involved, the advertising budget given by the sponsor had already been allocated.
BTC Network stepped in with a comprehensive recruitment proposal that focused on specifically targeting potential patients online based on their location, demographic information, and their expressed interest. This allowed the BTC team to reach active and motivated patients who were more likely to be interested in participating in the migraine study. In order to pay for the new campaigns, BTC Network renegotiated the advertising budget from the sponsor in order to have available funds for new recruitment tactics.
Want to learn more about the additional tactics used by BTC Network that helped bring recruitment on this study to the next level? Read our full Case Study!
