The Importance and Functionality of Business Development for Research Sites: Utilizing a Team for Optimum Success
This webinar was recorded on Wednesday, February 13, 2019
Your time is valuable and can be limited – from managing financials to screening patients for trials, it is often difficult to find time to proactively engage in business development efforts. One of the most important parts of maintaining a successful research site is the management of your upcoming business, otherwise known as the research pipeline. Although important, actively growing and maintaining the pipeline can get lost in the shuffle of day to day activities. In this webinar, we discussed the functions of a business development team and the benefits of utilizing one for optimum growth!
Some points of discussion were:
- Challenges a site might face doing their own business development;
- An analysis of in house vs. outsourced business development and the benefits associated to strategically assist a site’s growth for overall success;
- How a business development team can provide a positive outside perspective, which can increase your chances of study awards;
- The shift of sponsors’ and CROs’ site identification, in terms of site networks.
Access “The Importance of Business Development”
PRESENTERS:
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Tori came to BTC Network with two years of experience helping research sites reach their business development goals by creating a steady and healthy trial pipeline. As a Senior Business Development Coordinator, Tori implements personalized strategies to assist sites with growing their research programs by cultivating relationships between site and pharmaceutical sponsors while streamlining the process for faster study startup.
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TORI WALLENBURG
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Adrienne came to BTC Network with two years of experience as a Research Coordinator at Boston Children’s Hospital, and has been with BTC for just over a year and a half. As a Senior Business Development Coordinator, Adrienne works to build and facilitate relationships between research sites and pharmaceutical sponsors. For network site clients, she maximizes business development potential by connecting them with clinical study opportunities and managing the progress of their upcoming pipeline. Adrienne also acts as a resource for sponsors by providing a tailored and streamlined approach to site selection.
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ADRIENNE SALISBURY
